A: Whatever someone is willing to pay for it. Not what it cost you to produce or acquire it. Not what you feel or believe it is worth. Not what you sold it for yesterday, last week, last month, or last year. After watching a series of comments on a “hey, here’s how to make [...]
I recently viewed a presentation by The Alchemists (here’s their blog) which included a mashup they made from a Brazilian film. I’ve never seen the film, but having watched the mashup – a hilarious sendup in which the characters are searching for the mysterious “Henry Jenkins” – I have a definite perspective about the original [...]
Charlie Anders at io9 recently posted a rant about the segmentation of the science fiction genre, specifically how everyone’s seen the same movies, but it’s hard to find a handful of SF fans who have recently read the same book. Anders asks: “So how do you start making particular books into “must reads” for all [...]
Two things happened Wednesday that got me thinking about piracy, digital content, and advertising. The first was meeting Faris Yakob at Henry Jenkins’ Transmedia Storytelling class at USC. Yakob talked about his experiences incorporating transmedial approaches in his job as the EVP Chief Technology Strategist at McCann Erickson New York and gave this presentation about [...]
I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even [...]