Stop telling/selling stories. Create Experiences.

02.17.10 Posted in Collaboration by

I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a [...]

The (Meta) Museum of Jurassic Technology

02.15.10 Posted in Miscellaneous by

Although I had visited the Museum of Jurassic Technology website and had been warned (a bit) about what it was before my first visit, I was unprepared for my experience yesterday. It helped that I wasn’t alone: Jenni Powell, Susan Cowan, and Matt Selznick served as my transmedial sherpas. “While the casual observer may, at [...]

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Playing in the collaborative sandbox of commercial entertainment, co-creating value with audiences, and advocating transmedia storytelling.
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