Bugger. My previous post regarding my removal of the term, “transmedia,” from the Brain Candy, LLC site sparked some unexpected and rapid responses. Despite my best efforts to state my position and rationale for the removal, I failed to accurately convey my intent. So…take two. Professionally, I am not marketing Brain Candy, LLC as a [...]
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less [...]
This is a presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models. Co-Creating Value