Yesterday, Brian Clark of GMD Studios spoke at Dr. Henry Jenkins‘ transmedia course at USC. He’s promised to post a detailed account of his talk, but he encouraged me to share this summary post for now. The topic of his talk was the business of transmedia. Literally. Perhaps keying off Mike Monello’s recent admonition for [...]
My latest article – focused on value co-creation through the publishing lens – was published at Digital Book World (it’s the first in a short series I’m writing for DBW). http://www.digitalbookworld.com/2011/co-creating-value-with-customers/
A year ago I wrote an email to someone about an idea about how to address some of the issues I saw in copyright without requiring a change to current legislation. A recent conversation reminded me of the idea, so I dug it up, brushed it off, and expanded on it. Here’s the result. I [...]
Daniel Kalder interviews me for Publishing Perspectives about participatory entertainment and handling intellectual property rights within collaborative commercial entertainment.
I was a speaker on the DBW 2011 panel, “Rethinking Rights in a Transmedia World.” The panel was moderated by Emily Williams and also featured Richard Curtis of E-Reads and David Marlett of enkHouse.
Finally published the high-concept presentation on a new way to think about entertainment that takes a medium-agnostic approach to sourcing content, a transmedia approach to world-building and management, and a co-creative approach to value generation by encouraging audience participation in content creation. While the concept is built on the influences of countless books, blogs, and [...]
For those interested in transmedia, there are some excellent panels being proposed by experienced creatives. I highly recommend the following: Maureen McHugh’s ‘ARGS Don’t Work: The Future of Transmedia Stories‘ Jay Bushman’s ‘Transmedia Artists Guild: New Media Needs New Representation‘ Brooke Thompson’s ‘Documenting your Transmedia Project (how to & why)‘ Andrea Phillips’ ‘Hoax or Transmedia? [...]
Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).
This is a presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models. Co-Creating Value
We just got a new presentation up at the Brain Candy, LLC shop that is a high-level summary of how we apply our collaborative approach to entertainment content (here is a direct link). The model is incredibly flexible and scalable, and it generates new revenue streams for entertainment properties of many shapes and sizes (movies, [...]