Martin Aggett and I discuss Brain Candy, LLC’s collaborative commercial entertainment model.
“How to Build a Collaborative Commercial Entertainment Property”
I write about building collaborative commercial entertainment models by sharing how Runes of Gallidon was developed.
My Collaborative Commercial Entertainment Article in Issue 2.1 of ‘Ontologica’
The second issue of Ontologica, which contains an article I wrote, has just been published. The article’s focus is an introduction to the considerations involved in creating or extending an entertainment property into the collaborative commercial space. I am pleased to see more properties being launched that are natively collaborative as well as commercial (in [...]
Remix Fiction Interview
Had the pleasure of being invited to sit down across the virtual desk that is Skype from Martin Aggett of Remix Fiction. Very grateful to Martin for giving me the opportunity to discuss Brain Candy, LLC on his show. Remix Fiction Television Episode #730 (Scott Walker) from Martin Aggett on Vimeo.
Collaborative transmedia storytelling is not CYOA
I have come to despise all unqualified statements. Discussions about digital piracy, transmedia/crossmedia, whether user-generated content (UGC) can ever be ‘good,’ and whether coffee beans really do voluntarily roast themselves in the presence of Chuck Norris tend to quickly devolve into polarized arguments, not open exchanges where the intent is to have your opinions challenged [...]
My Take on Disney’s Take180
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few [...]
My conflicted relationship with transmedia
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less [...]
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a [...]
Living in a Derivative World
I recently viewed a presentation by The Alchemists (here’s their blog) which included a mashup they made from a Brazilian film. I’ve never seen the film, but having watched the mashup – a hilarious sendup in which the characters are searching for the mysterious “Henry Jenkins” – I have a definite perspective about the original [...]
Analogs are Antiques
I’m supposed to be prepping for a mini road trip to San Diego in two days (making a return appearance at Comic-Con on behalf of Runes of Gallidon), but I can’t resist writing this before heading out of town. I just cleaned out my RSS reader, twitter, and Friendfeed updates, and I was struck – [...]
Meta World
