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	<title>Scott Walker &#187; music</title>
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		<title>Spinal Tap’s free “Saucy Jack” song – not so free</title>
		<link>http://metascott.com/2009/06/01/spinal-taps-free-saucy-jack-song-not-so-free/</link>
		<comments>http://metascott.com/2009/06/01/spinal-taps-free-saucy-jack-song-not-so-free/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 01:00:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://thismonkeycantype.com/blog/?p=271</guid>
		<description><![CDATA[Cory Doctorow at Boing Boing just posted about a new song from Spinal Tap: &#8220;Saucy Jack.&#8221; Disclosure: I&#8217;m a huge fan of Spinal Tap, and the idea that we&#8217;re getting new offerings from this band two decades after the world was introduced to the concepts of &#8220;11&#8243; and two-foot monoliths from Stonehenge makes me hopeful [...]]]></description>
			<content:encoded><![CDATA[<p>Cory Doctorow at Boing Boing<a href="http://www.boingboing.net/2009/06/01/spinal-tap-finally-r.html" target="_self"> just posted</a> about a new song from Spinal Tap: &#8220;Saucy Jack.&#8221;</p>
<p>Disclosure: I&#8217;m a huge fan of Spinal Tap, and the idea that we&#8217;re getting new offerings from this band two decades after the world was introduced to the concepts of &#8220;11&#8243; and two-foot monoliths from Stonehenge makes me hopeful that perhaps we&#8217;ll even see that <a href="http://www.banzai-institute.com/" target="_self"><em>Buckaroo Banzai</em></a> sequel. One can hope, people.</p>
<p><span id="more-271"></span></p>
<p>Now, it&#8217;s true that it doesn&#8217;t cost any money to download &#8220;Saucy Jack,&#8221; but I want to quibble ever so much about the use of the word, &#8220;free.&#8221; The first thing you&#8217;re hit with when you go to the <a href="http://www.spinaltap.com/saucyjack/" target="_self">download page</a> is a fairly sparse page with fields for name, email address, and zip code.</p>
<p>We live in an information age. Information is valuable (just ask Google). My personal information is VERY valuable (to me, anyway). So, for this to be called a &#8220;free&#8221; download presumes that you&#8217;re limiting the cost to strictly monetary terms, and it implies that my personal information is about as valuable as a used tissue.</p>
<p>I completely understand this information is requested: consumer profile, demographic, marketing reserach, yadda yadda yadda.</p>
<p>But I hit that download page and went, &#8220;Meh. Maybe later.&#8221; Which is to say, &#8220;not bloody likely at all.&#8221;</p>
<p>Instant gratification turned to mild annoyance. A free download became a minor timesink (compounded by the time it took me to write this post). Lost opportunity all the way around.</p>
<p>So, here&#8217;s my question: is the consumer information gathered from the download page more monetizable than the fandom buzz and additional peer-to-peer marketing generated by a truly, anonymous, free download?</p>
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