Scott Walker » presentation

‘Shared Story World Design Primer’ (DIY Days L.A.)

Scott — Sun, 13 Nov 2011 21:17:17 +0000

After posting several entries at Shared Story Worlds, I had the chance to expand on them at DIY Days L.A. 2011. Although I had about an hour to make the presentation, I barely had time to cover the absolute basics (I hope to go into more detail future posts at SSW).

Still, the exercise of bringing together some of the things I’ve discussed in isolation about SSWs was extremely helpful, and I was humbled by the reaction of the audience and the great questions they posed. If I can make the time, perhaps I’ll do what a few of them suggested and write a book…!

In addition to the presentation, I handed out copies of the design questions to help people follow along and perhaps even make notes. Below is the presentation and a link to download the .pdf of design questions.

Shared Story Worlds Design Presentation

(View more presentations from Scott Walker)

Shared Story World Design Questions (.pdf)

New Presentation: ‘From Works to Worlds’

Scott — Tue, 30 Nov 2010 08:31:10 +0000

Finally published the high-concept presentation on a new way to think about entertainment that takes a medium-agnostic approach to sourcing content, a transmedia approach to world-building and management, and a co-creative approach to value generation by encouraging audience participation in content creation.

While the concept is built on the influences of countless books, blogs, and articles, it was directly inspired by the following two posts:

Guy Gonzalez’s “The Ideal 21st Century Publisher”

and

Simon Pulman’s “The Future of Publishing”

(best viewed in full-screen mode directly at slideshare.net).

New Brain Candy, LLC presentation: Co-creating Value through Collaborative Entertainment

Scott — Sun, 16 May 2010 21:58:55 +0000

Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).

New Brain Candy presentation: The Collaborative Property Model

Scott — Sun, 06 Dec 2009 05:18:59 +0000

We just got a new presentation up at the Brain Candy, LLC shop that is a high-level summary of how we apply our collaborative approach to entertainment content (here is a direct link).

The model is incredibly flexible and scalable, and it generates new revenue streams for entertainment properties of many shapes and sizes (movies, TV, RPG, video games; new, dormant, active properties, etc.) to extend them through a collaborative framework that creates new revenue streams for the property.

The short version is that we have built a licensing framework and a narrative structure that allows the creative community at large to participate meaningfully and monetarily in the creation of official content for the entertainment property without requiring the property owner to sacrifice branding or editorial control. It’s a model based on parity of value exchange, and it gives both fans and property owners the ability to generate revenue from what is typically referred to as user generated content.

The Collaborative Property Model is the foundation we use when we approach a new project, since each property has unique qualities, and each property owner has unique goals and concerns. For one example of how the Collaborative Model was customized and applied to a new intellectual property, please check out the Renewable Entertainment Franchise presentation; it summarizes the model used when we created the fantasy world, Runes of Gallidon.

Blogging will be light for a week or two, as I’m traveling on vacation with the family and will be trying hard to spend some long-overdue quality time with them (which doesn’t bode well for twitter, blogs, email, or much else in the way of communication or productivity).