I was flattered to be a guest on the fourth installment of the Transmedia Talk podcast series hosted by Robert Pratten and Nick Braccia. We talk about new models of commercial entertainment, participatory entertainment, and (of course!) transmedia storytelling, and Haley Moore and Dee Cook give a rundown of the latest ARG experience from NoMimes [...]
Remix Fiction Interview
Had the pleasure of being invited to sit down across the virtual desk that is Skype from Martin Aggett of Remix Fiction. Very grateful to Martin for giving me the opportunity to discuss Brain Candy, LLC on his show. Remix Fiction Television Episode #730 (Scott Walker) from Martin Aggett on Vimeo.
New Brain Candy, LLC presentation: Co-creating Value through Collaborative Entertainment
Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).
“Co-creating Value through Collaborative Entertainment”
A new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences.
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a [...]
Inviting Fans to the Table of Canonicity
I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even [...]
Building a Renewable Entertainment Franchise
I recently finished a presentation called “Building a Renewable Entertainment Franchise” for Brain Candy, LLC that discusses a new model for building and managing entertainment content/franchises. The presentation highlights the current challenges facing content owners in a digital age and touches on the more critical approaches to use when implementing this model. The renewable franchise [...]
‘Building a Renewable Entertainment Franchise’
A summary of the Renewable Franchise Model developed by Brain Candy, LLC and used to build the collaborative commercial entertainment property, Runes of Gallidon.
Making of Gallidon, Part 8 – Yours, Mine, Ours
While the overriding driver for the Brain Candy team to start Runes of Gallidon was a passion for the concept of building a shared world collaboratively, we also acknowledged that at some point we would have to figure out how we could share revenue with Artisans. Ah, the wonderfully tricky, sticky issues with money and [...]
Making of Gallidon, Part 7 – What’s in a Name?
Choosing a name for the world was an interesting experiment that involved not just finding something different, unique, and appealing, but also ensuring that we could get the URL for the domain and (hopefully) not infringe on an existing trademark.
Meta World
