I view Transmedia 1.0 as a form of storytelling that supports audience interaction with content. It’s a conversation of dynamic content. It’s engaging in a way no previous form of entertainment has been able to achieve.
I’m more intrigued by the possibilities of what I call ‘Transmedia 2.0,’ where creatives invite audience participation and contribution of content. It’s a collaboration of content, a co-creation of value, supported by the rich, pervasive structure of transmedia 1.0. It’s the Holy Grail of an entertainment property:
The presentation below explores transmedia as it’s typically implemented and its future possibilities for formally acknowledging fandom and finding ways to incorporate audience participation into the building of an entertainment property.