The second issue of Ontologica, which contains an article I wrote, has just been published.
The article’s focus is an introduction to the considerations involved in creating or extending an entertainment property into the collaborative commercial space. I am pleased to see more properties being launched that are natively collaborative as well as commercial (in dollars, high-profile names, or both). The article takes a more detailed look at the collaborative commercial entertainment model used by Brain Candy, LLC.
I believe the upswing of transmedia storytelling is helping usher in a new mindset regarding how much and how effectively audiences can be invited to participate in commercial entertainment (canonically, monetarily, or both). This article lays out some of the fundamental questions that need to be addressed when you invite fans to the table of canonicity.
Here’s the .pdf download of issue 2.1.