On August 4, 2010, a post appeared on a new website, http://www.shaydoran.com, with the apt title, “Where it begins.” In the post, the blogger, Shay Doran, describes his arrival at Vail, a small mountain town in Colorado, and shares his hopes that his latest relocation will turn out better than the last few. The next [...]
I’m launching a new project and am looking for entertainment properties that meet a specific set of criteria: 1) Commercial The property has to be commercial in nature, meaning there is a legal way to monetize content in the property. 2) Participatory The property must provide a means for audiences to participate in the property [...]
I’ve been meaning to write about this for months, and the recent MTV2 campaign for its ‘Savage County’ horror flick (plus a twitter exchange with @Simonpulman) finally prompted this brief post. It’s getting crowded in the creative communities. The concept of crowdsourcing a few years back sparked a litany of alternate-ending buzz words, with perhaps [...]
The second issue of Ontologica, which contains an article I wrote, has just been published. The article’s focus is an introduction to the considerations involved in creating or extending an entertainment property into the collaborative commercial space. I am pleased to see more properties being launched that are natively collaborative as well as commercial (in [...]
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few [...]
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a [...]
I just finished C.K. Prahalad‘s latest book, The New Age of Innovation. Prahalad’s strategy writings are fairly standard M.B.A. reading (I consumed my share back in 2001), but none of his previous works resonated so deeply with me as this one. While Prahalad discusses many ideas in this book, one of his key concepts is [...]
I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even [...]