The second article in my Digital Book World series on value co-creation is up! http://www.digitalbookworld.com/2011/co-creating-value-with-audiences-%E2%80%93-7th-son-obsidian/ Series history: Co-Creating Value with Customers (first article)
My latest article – focused on value co-creation through the publishing lens – was published at Digital Book World (it’s the first in a short series I’m writing for DBW). http://www.digitalbookworld.com/2011/co-creating-value-with-customers/
I write about building collaborative commercial entertainment models by sharing how Runes of Gallidon was developed.