My SXSW Panel Picks

For those interested in transmedia, there are some excellent panels being proposed by experienced creatives. I highly recommend the following: Maureen McHugh’s ‘ARGS Don’t Work: The Future of Transmedia Stories‘ Jay Bushman’s ‘Transmedia Artists Guild: New Media Needs New Representation‘ Brooke Thompson’s ‘Documenting your Transmedia Project (how to & why)‘ Andrea Phillips’ ‘Hoax or Transmedia? […]

Digital Hollywood – Quick Summary

Spent most of last week in Santa Monica at the Digital Hollywood conference. No ground-breaking insights into the future of entertainment, though I did meet some interesting and intelligent people there. Here’s my summary of the DH09 conference: lots of hand-shaking, hand-wringing, and hand-clasping. First, the hand-shaking. This is a networking conference, no two ways […]

Q: What’s the Value of Content?

A: Whatever someone is willing to pay for it. Not what it cost you to produce or acquire it. Not what you feel or believe it is worth. Not what you sold it for yesterday, last week, last month, or last year. After watching a series of comments on a “hey, here’s how to make […]

Piracy is Advertising

Two things happened Wednesday that got me thinking about piracy, digital content, and advertising. The first was meeting Faris Yakob at Henry Jenkins’ Transmedia Storytelling class at USC. Yakob talked about his experiences incorporating transmedial approaches in his job as the EVP Chief Technology Strategist at McCann Erickson New York and gave this presentation about […]