“Nightshade” and Participatory Marketing

01.25.12 Posted in Collaboration by

On August 4, 2010, a post appeared on a new website, http://www.shaydoran.com, with the apt title, “Where it begins.” In the post, the blogger, Shay Doran, describes his arrival at Vail, a small mountain town in Colorado, and shares his hopes that his latest relocation will turn out better than the last few. The next [...]


Fans, Funds, and Value Co-Creation

12.07.11 Posted in Shared Story Worlds by

Note: you should read Andrea Phillips’ post on this topic before reading my response below, and be sure to check out Carrie Young’s expanded thoughts on the topic! Earlier this year at the StoryWorld Conference, Andrea Phillips approached me and proclaimed, “You know, I really, really, really hate the term, ‘value co-creation!’” It was not [...]


Interview on Brian Seth Hurst’s “StoryCentered” for ITVT

10.05.11 Posted in Interview by

Brian Seth Hurst of The Opportunity Management Company was kind enough to interview me for his “StoryCentered” video column at InteractiveTV Today. We chatted about – what else? – participatory entertainment and fandom.


“Star Wars Remix” Officially Launched

08.30.11 Posted in Miscellaneous by

Roughly sixty days ago, the last thing on my mind was launching yet another site or project. Certainly not one involving Star Wars, and definitely not some kind of DIY/crafters call-to-action. Yet, two months later, here I am, announcing the official launch of “Star Wars Remix,” a website inviting fans to remix their world into [...]


“Co-Creating Value with Customers”

06.02.11 Posted in Article by

My latest article – focused on value co-creation through the publishing lens – was published at Digital Book World (it’s the first in a short series I’m writing for DBW). http://www.digitalbookworld.com/2011/co-creating-value-with-customers/


Interview at Turnstyle News

04.15.11 Posted in Shared Story Worlds by

Noah Nelson at Turnstyle News interviews me about participatory entertainment, shared story worlds, and transmedia. http://turnstylenews.com/2011/04/14/shared-story-worlds-scott-walker-artist-series-podcast/ This interview could have easily gone on for hours – so much to cover, between transmedia, fandom, shared worlds, religion, education, the ‘Transmedia, Hollywood 2′ conference, etc. Plus, Noah’s got some cool creative ideas of his own (which he [...]


Interview at Turnstyle News

04.15.11 Posted in Interview by

Noah Nelson at Turnstyle News interviews me about participatory entertainment, shared story worlds, and transmedia. http://turnstylenews.com/2011/04/14/shared-story-worlds-scott-walker-artist-series-podcast/


Interview at Publishing Perspectives

01.28.11 Posted in Interview by

Daniel Kalder interviews me for Publishing Perspectives about participatory entertainment and handling intellectual property rights within collaborative commercial entertainment.


My interview on Transmedia Talk

09.23.10 Posted in transmedia by

I was flattered to be a guest on the fourth installment of the Transmedia Talk podcast series hosted by Robert Pratten and Nick Braccia. We talk about new models of commercial entertainment, participatory entertainment, and (of course!) transmedia storytelling, and Haley Moore and Dee Cook give a rundown of the latest ARG experience from NoMimes [...]


Transmedia 2.0 – Participatory Entertainment

09.16.10 Posted in transmedia by

Wait, what? 2.0? Aren’t we still figuring out transmedia 1.0? Yep. But I’m already looking beyond most of what we’ve seen in transmedia storytelling to date, which has been ‘more of the same’ in the sense that the legal and creative lines between content creators and content consumers are still very much intact for commercial [...]