My interview on Transmedia Talk

09.23.10 Posted in transmedia by

I was flattered to be a guest on the fourth installment of the Transmedia Talk podcast series hosted by Robert Pratten and Nick Braccia. We talk about new models of commercial entertainment, participatory entertainment, and (of course!) transmedia storytelling, and Haley Moore and Dee Cook give a rundown of the latest ARG experience from NoMimes [...]


“How to Build a Collaborative Commercial Entertainment Property”

08.12.10 Posted in Article by

I write about building collaborative commercial entertainment models by sharing how Runes of Gallidon was developed.


My interview at The Business Insider

12.16.09 Posted in Brain Candy by

Earlier this week I was interviewed by Heather Leonard at The Business Insider about my company, Brain Candy, LLC, and its first internally produced entertainment property, Runes of Gallidon. It was just one part of an amazing whirlwind trip to NYC where I was able to: – have dinner with Ivan Askwith, Cheryl Furjanic, and [...]


NaNoWriMo 2009 (50,000 words + 30 days = 1 novel)

10.30.09 Posted in writing by

The formula is deceptively simple, and 1,667 words a day seems like a very reasonable target. What could possibly go wrong? I’ll be able to answer that first-hand by December 1st after completing my first venture into NaNoWriMo. My goal is to complete a novel set in Runes of Gallidon, as well as at least [...]


‘Building a Renewable Entertainment Franchise’

07.10.09 Posted in Presentation by

A summary of the Renewable Franchise Model developed by Brain Candy, LLC and used to build the collaborative commercial entertainment property, Runes of Gallidon.


Another Posting Siesta…and Comic-Con 2009

07.09.09 Posted in Runes of Gallidon by

Posting will be light for the rest of the month – Brain Candy is busy gearing up for a Runes of Gallidon appearance at Comic-Con in San Diego in (gasp!) two weeks. Let me know if you’re heading down. Kali Chung will be reprising her cosplay role of Ruena, a character from Runes of Gallidon, [...]


Making of Gallidon, Part 8 – Yours, Mine, Ours

04.10.09 Posted in Copyright, Runes of Gallidon by

While the overriding driver for the Brain Candy team to start Runes of Gallidon was a passion for the concept of building a shared world collaboratively, we also acknowledged that at some point we would have to figure out how we could share revenue with Artisans. Ah, the wonderfully tricky, sticky issues with money and [...]


Making of Gallidon, Part 7 – What’s in a Name?

04.03.09 Posted in Runes of Gallidon by

Choosing a name for the world was an interesting experiment that involved not just finding something different, unique, and appealing, but also ensuring that we could get the URL for the domain and (hopefully) not infringe on an existing trademark.


Erth Chronicles

03.31.09 Posted in Copyright, Digital Content by

Just stumbled on an interesting site, Erth Chronicles, where Richard (James Johnson) is allowing artists to submit their original works for posting on the site. He’s the author behind the Erth Chronicles fiction (Book I, The Enemy’s Son, is available for purchase now), and he’s inviting artists to submit their works to him for posting [...]


Making of Gallidon, Part 6 – “Free Means Free”

03.27.09 Posted in Copyright, Runes of Gallidon by

One of the earlier realizations I had about handling content on the site was that if content can be digitized, the upsides of offering free digital copies far outweighed the downsides of not monetizing digital copies. Just the idea of trying to lock up the content seemed counter-productive to building an audience, if not outright [...]