A new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences.
My Super First Day
I can’t say for sure when my super first day was. I’ve probably had my super power – if you can call it that – all my life. The day I saw “10191987” spelled out in my bowl of Cheerios, however, was the day I knew I was different. Okay, to be accurate, October 19, […]
My Take on Disney’s Take180
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few […]
Transmedia and Me
Bugger. My previous post regarding my removal of the term, “transmedia,” from the Brain Candy, LLC site sparked some unexpected and rapid responses. Despite my best efforts to state my position and rationale for the removal, I failed to accurately convey my intent. So…take two. Professionally, I am not marketing Brain Candy, LLC as a […]
My conflicted relationship with transmedia
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less […]