A presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models.
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]
The (Meta) Museum of Jurassic Technology
Although I had visited the Museum of Jurassic Technology website and had been warned (a bit) about what it was before my first visit, I was unprepared for my experience yesterday. It helped that I wasn’t alone: Jenni Powell, Susan Cowan, and Matt Selznick served as my transmedial sherpas. “While the casual observer may, at […]
The Business of Collaborative Entertainment
I just finished C.K. Prahalad‘s latest book, The New Age of Innovation. Prahalad’s strategy writings are fairly standard M.B.A. reading (I consumed my share back in 2001), but none of his previous works resonated so deeply with me as this one. While Prahalad discusses many ideas in this book, one of his key concepts is […]
My interview at The Business Insider
Earlier this week I was interviewed by Heather Leonard at The Business Insider about my company, Brain Candy, LLC, and its first internally produced entertainment property, Runes of Gallidon. It was just one part of an amazing whirlwind trip to NYC where I was able to: – have dinner with Ivan Askwith, Cheryl Furjanic, and […]