This is my (un)scientific, (non-)comprehensive, and (not at all) objective overview of the rise of collaborative storytelling: how we (more or less) got here, and where we may (kinda sorta) be heading. No particular axe to grind or agenda to sell, just my observations after watching this space for a few years. Buckle up, this […]
“Nightshade” and Participatory Marketing
On August 4, 2010, a post appeared on a new website, http://www.shaydoran.com, with the apt title, “Where it begins.” In the post, the blogger, Shay Doran, describes his arrival at Vail, a small mountain town in Colorado, and shares his hopes that his latest relocation will turn out better than the last few. The next […]
Looking for Collaborative Commercial Entertainment Examples
I’m launching a new project and am looking for entertainment properties that meet a specific set of criteria: 1) Commercial The property has to be commercial in nature, meaning there is a legal way to monetize content in the property. 2) Participatory The property must provide a means for audiences to participate in the property […]
The Increasingly Crowded Creative Community
I’ve been meaning to write about this for months, and the recent MTV2 campaign for its ‘Savage County’ horror flick (plus a twitter exchange with @Simonpulman) finally prompted this brief post. It’s getting crowded in the creative communities. The concept of crowdsourcing a few years back sparked a litany of alternate-ending buzz words, with perhaps […]
My Collaborative Commercial Entertainment Article in Issue 2.1 of ‘Ontologica’
The second issue of Ontologica, which contains an article I wrote, has just been published. The article’s focus is an introduction to the considerations involved in creating or extending an entertainment property into the collaborative commercial space. I am pleased to see more properties being launched that are natively collaborative as well as commercial (in […]