“Co-Creating Value with Customers – 7th Son: Obsidian”

The second article in my value co-creation series for Digital Book World is now up! This post focuses on JC Hutchins and his cutting-edge audience participation project, 7th Son: Obsidian.

http://www.digitalbookworld.com/2011/co-creating-value-with-audiences-%E2%80%93-7th-son-obsidian/

Series history:

Co-Creating Value with Customers (first article)