My transmedial musings continue over at Tyler Weaver’s Multi-Hyphenate blog, and the second of my three posts is now up.
The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.
The second post looks at the MTV Valemont series and the #Cthalloween project, with comments from Nina Bargiel and Jay Bushman.
The third post will look at a final transmedia project that used imperfection to achieve the desired level of collaboration with audiences.