I was flattered to be a guest on the fourth installment of the Transmedia Talk podcast series hosted by Robert Pratten and Nick Braccia.
We talk about new models of commercial entertainment, participatory entertainment, and (of course!) transmedia storytelling, and Haley Moore and Dee Cook give a rundown of the latest ARG experience from NoMimes Media, Webishades.
Your point in the audio about restricting contribution areas in a ‘text’ initially, but allowing free creative scope within those designated areas is something that resonated with me.
Of course, I’m coming at this stuff from an advertising biz perspective.
There is an adage around that says ‘getting the message out is easy, getting people to care is the hard bit’.
To the same token , creating spaces or worlds open to contribution is also relatively easy, but likewise finding people to care is hard.
cheers.
Truer words, my friend, truer words…
When I started investigating transmedia storytelling last year, I noticed that the artistic, advertising, and academic communities were already talking extensively about the concept. I believe many of the same transmedia and collaborative principles being applied to entertainment are equally relevant to consumer brand marketing. In fact, consumer brands may have far more to gain from taking a transmedial and collaborative approach to their properties than their cousins in entertainment.
Not at all surprised to hear that balancing artistic restrictions with creative license in collaborative sandboxes yields a higher quality/diversity of content is an idea that resonated with you!