The model is incredibly flexible and scalable, and it generates new revenue streams for entertainment properties of many shapes and sizes (movies, TV, RPG, video games; new, dormant, active properties, etc.) to extend them through a collaborative framework that creates new revenue streams for the property.
The short version is that we have built a licensing framework and a narrative structure that allows the creative community at large to participate meaningfully and monetarily in the creation of official content for the entertainment property without requiring the property owner to sacrifice branding or editorial control. It’s a model based on parity of value exchange, and it gives both fans and property owners the ability to generate revenue from what is typically referred to as user generated content.
The Collaborative Property Model is the foundation we use when we approach a new project, since each property has unique qualities, and each property owner has unique goals and concerns. For one example of how the Collaborative Model was customized and applied to a new intellectual property, please check out the Renewable Entertainment Franchise presentation; it summarizes the model used when we created the fantasy world, Runes of Gallidon.
Blogging will be light for a week or two, as I’m traveling on vacation with the family and will be trying hard to spend some long-overdue quality time with them (which doesn’t bode well for twitter, blogs, email, or much else in the way of communication or productivity).