I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few […]
Transmedia and Me
Bugger. My previous post regarding my removal of the term, “transmedia,” from the Brain Candy, LLC site sparked some unexpected and rapid responses. Despite my best efforts to state my position and rationale for the removal, I failed to accurately convey my intent. So…take two. Professionally, I am not marketing Brain Candy, LLC as a […]
My conflicted relationship with transmedia
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less […]
“Co-Creating Value through Collaborative Entertainment”
A presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models.
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]