Two things happened Wednesday that got me thinking about piracy, digital content, and advertising. The first was meeting Faris Yakob at Henry Jenkins’ Transmedia Storytelling class at USC. Yakob talked about his experiences incorporating transmedial approaches in his job as the EVP Chief Technology Strategist at McCann Erickson New York and gave this presentation about […]
Inviting Fans to the Table of Canonicity
I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even […]
Comic-Con 2009 – Where Pleasantries Prevail
It’s hard to believe it’s been over a week since I ventured south to San Diego for this year’s Comic-Con (I and a few intrepid mates from the Brain Candy team headed down to market Runes of Gallidon – pics/vids/evidence can be found here).
Analogs are Antiques
I’m supposed to be prepping for a mini road trip to San Diego in two days (making a return appearance at Comic-Con on behalf of Runes of Gallidon), but I can’t resist writing this before heading out of town. I just cleaned out my RSS reader, twitter, and Friendfeed updates, and I was struck – […]
Building a Renewable Entertainment Franchise
I recently finished a presentation called “Building a Renewable Entertainment Franchise” for Brain Candy, LLC that discusses a new model for building and managing entertainment content/franchises. The presentation highlights the current challenges facing content owners in a digital age and touches on the more critical approaches to use when implementing this model. The renewable franchise […]