I was a speaker on the DBW 2011 panel, “Rethinking Rights in a Transmedia World.” The panel was moderated by Emily Williams and also featured Richard Curtis of E-Reads and David Marlett of enkHouse.
Finally published the high-concept presentation on a new way to think about entertainment that takes a medium-agnostic approach to sourcing content, a transmedia approach to world-building and management, and a co-creative approach to value generation by encouraging audience participation in content creation. While the concept is built on the influences of countless books, blogs, and […]
For those interested in transmedia, there are some excellent panels being proposed by experienced creatives. I highly recommend the following: Maureen McHugh’s ‘ARGS Don’t Work: The Future of Transmedia Stories‘ Jay Bushman’s ‘Transmedia Artists Guild: New Media Needs New Representation‘ Brooke Thompson’s ‘Documenting your Transmedia Project (how to & why)‘ Andrea Phillips’ ‘Hoax or Transmedia? […]
Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).
A presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models. Co-Creating Value from Scott Walker