A year ago, I stopped using the term transmedia in reference to my company and my company’s projects. I had just returned from SXSW in time to catch the first ‘Transmedia, Hollywood’ conference, and the cross-currents going on in the transmedia space forced me to re-evaluate my use of the term. The result was that […]
My conflicted relationship with transmedia
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less […]