I have come to despise all unqualified statements. Discussions about digital piracy, transmedia/crossmedia, whether user-generated content (UGC) can ever be ‘good,’ and whether coffee beans really do voluntarily roast themselves in the presence of Chuck Norris tend to quickly devolve into polarized arguments, not open exchanges where the intent is to have your opinions challenged […]
New Brain Candy, LLC presentation: Co-creating Value through Collaborative Entertainment
Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).
“Co-creating Value through Collaborative Entertainment”
A new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences.
My Super First Day
I can’t say for sure when my super first day was. I’ve probably had my super power – if you can call it that – all my life. The day I saw “10191987” spelled out in my bowl of Cheerios, however, was the day I knew I was different. Okay, to be accurate, October 19, […]
My Take on Disney’s Take180
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few […]