Scott Walker

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You are here: Home / Archives for Electronic Arts

The Battlefield of Parity and Portals

Two marketing examples (both in the video game industry) crossed my space this week. The first was something Simon Pulman brought to my attention: Electronic Arts’ “Community Challenge” to get 1 Million “Likes” on its Battlefield 3 Facebook page (see the details here). Basically, a hi-rez commercial will be released early if EA hits its […]

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Math, Magic, and Storytelling Shell Games

A writer walks into a doctor’s office. “You gotta help me, doc. I keep hearing about everyone making money from self-publishing, and everywhere I go, someone’s trying to sell me their book.” “I see,” the doctor says, nodding. “So what seems to be the problem?” “Well, I figure if everyone’s writing a book, I should […]

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A History and Future of Collaborative Storytelling

This is my (un)scientific, (non-)comprehensive, and (not at all) objective overview of the rise of collaborative storytelling: how we (more or less) got here, and where we may (kinda sorta) be heading. No particular axe to grind or agenda to sell, just my observations after watching this space for a few years. Buckle up, this […]

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