I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]
Living in a Derivative World
I recently viewed a presentation by The Alchemists (here’s their blog) which included a mashup they made from a Brazilian film. I’ve never seen the film, but having watched the mashup – a hilarious sendup in which the characters are searching for the mysterious “Henry Jenkins” – I have a definite perspective about the original […]