I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few […]
My conflicted relationship with transmedia
After a few months of deliberation, today I scraped the word “transmedia” from my company’s website. I didn’t do it to make some point or start a protest, and this post isn’t a manifesto, a call to action, a damnation, or an act of praise (it’s not likely to receive wide readership, anyway, much less […]
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]
Living in a Derivative World
I recently viewed a presentation by The Alchemists (here’s their blog) which included a mashup they made from a Brazilian film. I’ve never seen the film, but having watched the mashup – a hilarious sendup in which the characters are searching for the mysterious “Henry Jenkins” – I have a definite perspective about the original […]
Analogs are Antiques
I’m supposed to be prepping for a mini road trip to San Diego in two days (making a return appearance at Comic-Con on behalf of Runes of Gallidon), but I can’t resist writing this before heading out of town. I just cleaned out my RSS reader, twitter, and Friendfeed updates, and I was struck – […]