A quick twitter exchange this morning between me and Steve Peters prompted me to take a quick poll to see just how off-base Google is with its attempt to profile online users not logged in to Google. The anecdotal responses of some twitter friends indicated not well at all. Ages were often wrong, as were […]
“Nightshade” and Participatory Marketing
On August 4, 2010, a post appeared on a new website, http://www.shaydoran.com, with the apt title, “Where it begins.” In the post, the blogger, Shay Doran, describes his arrival at Vail, a small mountain town in Colorado, and shares his hopes that his latest relocation will turn out better than the last few. The next […]
Transmedia 2.0 – Participatory Entertainment
Wait, what? 2.0? Aren’t we still figuring out transmedia 1.0? Yep. But I’m already looking beyond most of what we’ve seen in transmedia storytelling to date, which has been ‘more of the same’ in the sense that the legal and creative lines between content creators and content consumers are still very much intact for commercial […]
‘Transmedia 2.0* – Participatory Entertainment’
This presentation suggests looking beyond transmedia storytelling as merely a new way to deliver entertainment experience.
New Brain Candy, LLC presentation: Co-creating Value through Collaborative Entertainment
Uploaded a new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences. While it’s focused on collaborative commercial entertainment properties, it has applications outside of commercial entertainment (also posted on the Brain Candy, LLC home page and on my personal Slideshare account).