I was thrilled to be invited by Esther Lim to join her and J. Craig Williams at SXSW to discuss collaborative entertainment, multi-platform interactive engagement, and how to bridge creatives and audiences. SXSW 2012 Panel: Rise of Co-created Shared World Communities from Scott Walker
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In a kind of preview of my upcoming SXSW panel with Esther Lim and J. Craig Williams, the three of us had a half-hour chat (along with Lawyer2Lawyer co-host Bob Ambrogi) about transmedia, storyworlds, fandom, participatory entertainment, shared IP, and more. If you’re at SXSW on Sunday, and you want to hear more, please stop […]
Fans, Funds, and Value Co-Creation
Note: you should read Andrea Phillips’ post on this topic before reading my response below, and be sure to check out Carrie Young’s expanded thoughts on the topic! Earlier this year at the StoryWorld Conference, Andrea Phillips approached me and proclaimed, “You know, I really, really, really hate the term, ‘value co-creation!’” It was not […]
UGC Sucks (or, the Winter of My Discontent)
Warning: I’m donning ye olde cranky pants for this post. The culprit for my discontent? An increasing dismissal of audience contributions (i.e., user-generated content) to commercial entertainment as unfit for inclusion in professional entertainment experiences. The most common argument I hear against including UGC in any entertainment property fail is, “UGC is awful,” which reduces […]
‘Shared Story World Design Primer’ (DIY Days L.A.)
After posting several entries at Shared Story Worlds, I had the chance to expand on them at DIY Days L.A. 2011. Although I had about an hour to make the presentation, I barely had time to cover the absolute basics (I hope to go into more detail future posts at SSW). Still, the exercise of […]