Very excited to be on (3) proposed panels for SXSW, and even more excited about the other speakers on the panels. All three relate to audience contribution and participatory storytelling (not surprise to anyone who has read this blog!), but they approach the topics from different perspectives.
Voting is now open and runs through September 2nd. There are a lot of great ones in this year’s mix, so be sure to cast your vote and spread the word about the ones you like!
“Discover the benefits of co-creating value with audiences by examining lessons learned from shared story worlds and learning how to inspire your audience to contribute to your entertainment property in a meaningful way. A shared story world is an intellectual property explicitly inviting audiences to contribute their own content and meaningfully participate (not just interact). This presentation explores the opportunities available when audiences are viewed as a competent source for creative contribution to commercial entertainment properties.”
Speakers: Robert Pratten, Scott Walker
“Learn how to develop your movie, game, TV show or web series with the marketing baked into the story in such a way that nobody can see the join between “selling” and “entertaining”. Rather than develop a creative project in isolation from its advertising and marketing, think of the process as a continuum from discovery through experience to exploration – an ongoing storyworld with which audiences want to engage. This presentation explains how to expand a linear script or synopsis into an interactive, multi-platform, participative storyworld using social media, direct marketing, promotion, advertising and traditional media (books, movies etc.).”
Speakers: Esther Lim, Scott Walker
“Storyworld communities are often treated as marketing and promotional tools, where content creators spend significant time, money and resources building a thriving and engaged fan base around their story, only to abandon these living ecosystems at the completion of the narrative. Yet the role of the storyworld community is changing as content creators begin to recognize the value of sharing creation rights with fans in the development of the storyworld canon and also in the growth and management of the storyworld community. This panel will examine the definition of co-created storyworld communities, the market forces driving this movement, the benefits of sharing storyworld creation and steps for leveraging the community to grow the story universe contextually and commercially. We will also discuss the different aspects of Creative Commons Licenses, the rights and options for sharing ownership with the individuals involved in the co-creation process and the expansion of the canon into various co-created materials and subsequent content.”