A quick twitter exchange this morning between me and Steve Peters prompted me to take a quick poll to see just how off-base Google is with its attempt to profile online users not logged in to Google. The anecdotal responses of some twitter friends indicated not well at all. Ages were often wrong, as were [...]
Although I signed up for this a while back, I’ve been awful about spreading the word: I’m on a team of designers crafting a LARP experience for the upcoming steampunk-themed Her Royal Majesty’s Steampunk Symposium convention in Long Beach, CA January 13-16, 2012. I’m thrilled to be working with some heavy-hitting LARP veterans like Aaron [...]
The last month or so has been a blur, and with so much going on, I thought I’d pull the various events and conferences together in one post. Earlier this month, I had the pleasure of being interviewed by Brian Seth Hurst of The Opportunity Management Company. Brian hosts a regular video column at InteractiveTV [...]
Roughly sixty days ago, the last thing on my mind was launching yet another site or project. Certainly not one involving Star Wars, and definitely not some kind of DIY/crafters call-to-action. Yet, two months later, here I am, announcing the official launch of “Star Wars Remix,” a website inviting fans to remix their world into [...]
I’m not associated with any of these panels, but I would love to see them accepted because of the people involved. They know their respective fields well and are worth a listen if the topics interest you. Will update this right up until September 2nd. Updated 8/23! Selling Your Film Without Getting F*#ked Reason: Panelist [...]
The second article in my value co-creation series for Digital Book World is now up! This post focuses on JC Hutchins and his cutting-edge audience participation project, 7th Son: Obsidian. http://www.digitalbookworld.com/2011/co-creating-value-with-audiences-%E2%80%93-7th-son-obsidian/ Series history: Co-Creating Value with Customers (first article)
In a stroke of what can only be called good fortune, Digital Book World has given me the opportunity to write a series of articles about applying the principles of value co-creation to publishing. Over the next several months, I’ll be circling around the topic in general as well as providing specific examples. Look for [...]
Remember when people used to line up days or weeks in advance of a theatrical release of a movie? They still do, though it’s usually for a music concert or a new iPhone. Their sacrifice is as much a part of the content user interface (think “experience”) as speakers or bragging rights to a freshly [...]
Two marketing examples (both in the video game industry) crossed my space this week. The first was something Simon Pulman brought to my attention: Electronic Arts’ “Community Challenge” to get 1 Million “Likes” on its Battlefield 3 Facebook page (see the details here). Basically, a hi-rez commercial will be released early if EA hits its [...]
Finally published the high-concept presentation on a new way to think about entertainment that takes a medium-agnostic approach to sourcing content, a transmedia approach to world-building and management, and a co-creative approach to value generation by encouraging audience participation in content creation. While the concept is built on the influences of countless books, blogs, and [...]