Speaking at Digital Asset Management Conference


I’m thrilled to be joining fellow Transmedia L.A. member Kate McCallum at the upcoming Digital Asset Management conference being produced by Createasphere. Details (and a discount!) below.     Createasphere’s Digital Asset Management Conference February 22-23, 2012 | The Beverly Hilton | Los Angeles, CA Exploring the management of digital assets, media assets, marketing resources, […]

Brian Clark’s “The Business of Transmedia”

Yesterday, Brian Clark of GMD Studios spoke at Dr. Henry Jenkins‘ transmedia course at USC. He’s promised to post a detailed account of his talk, but he encouraged me to share this summary post for now. The topic of his talk was the business of transmedia. Literally. Perhaps keying off Mike Monello’s recent admonition for […]

Participation Rates and ARGs / Transmedia

One of the questions posed to me when I guest Skyped into the Transmedia Vancouver Meetup regarded demographics and participation rates (i.e., is the traditional 90/9/1 rule still applicable in shared story worlds?). The next day I saw an article questioning this ratio, and I sent it to several ARG veterans and designers to get […]

Speaking at Whitewater Films Roundtable, Aug 18th

Thrilled to be speaking at the next Whitewater Films Roundtable on Thursday August 18th. The other panelists include: Rick Rosenthal / Whitewater Films Zak Kadison / CEO, Blacklight Transmedia Ben Rock / Transmedia Filmmaker Rick Jacobs / Off Road Should be a great conversation based on the other speakers (myself notwithstanding!). The roundtable is 1-3pm […]

Why are most ARGs serving only one term?

For a while, I’ve been curious why just about every ARG I’ve come across is a one-off experience, never to be revisited. I understand that most are funded by media companies seeking to promote other, revenue-generating content, so they have no desire to maintain the ARG experience past the launch of the core content (game, […]