For a while, I’ve been curious why just about every ARG I’ve come across is a one-off experience, never to be revisited. I understand that most are funded by media companies seeking to promote other, revenue-generating content, so they have no desire to maintain the ARG experience past the launch of the core content (game, TV show, movie, etc.).
But I wondered if there was another contributing factor, perhaps something inherent in the design or architecture of ARGs.
So, I’m posing the question to those with far more ARG experience than I: why are ARGs currently relegated to one-and-done status (and can or should they be liberated to serve more than once, either as a self-contained experience or as part of a larger entertainment experience)?