Earlier today I tossed out a question to the twitterverse: “Attn writers: Would you prefer to be paid more for your work (and have less rights) or be paid less (and have more rights)?” My suspicion was that in a digital era where self-publishing is taking an increasingly larger piece of the traditional publishing’s pie, [...]
I was a speaker on the DBW 2011 panel, “Rethinking Rights in a Transmedia World.” The panel was moderated by Emily Williams and also featured Richard Curtis of E-Reads and David Marlett of enkHouse.
The second issue of Ontologica, which contains an article I wrote, has just been published. The article’s focus is an introduction to the considerations involved in creating or extending an entertainment property into the collaborative commercial space. I am pleased to see more properties being launched that are natively collaborative as well as commercial (in [...]
For those interested in transmedia, there are some excellent panels being proposed by experienced creatives. I highly recommend the following: Maureen McHugh’s ‘ARGS Don’t Work: The Future of Transmedia Stories‘ Jay Bushman’s ‘Transmedia Artists Guild: New Media Needs New Representation‘ Brooke Thompson’s ‘Documenting your Transmedia Project (how to & why)‘ Andrea Phillips’ ‘Hoax or Transmedia? [...]
Had the pleasure of being invited to sit down across the virtual desk that is Skype from Martin Aggett of Remix Fiction. Very grateful to Martin for giving me the opportunity to discuss Brain Candy, LLC on his show. Remix Fiction Television Episode #730 (Scott Walker) from Martin Aggett on Vimeo.
I have come to despise all unqualified statements. Discussions about digital piracy, transmedia/crossmedia, whether user-generated content (UGC) can ever be ‘good,’ and whether coffee beans really do voluntarily roast themselves in the presence of Chuck Norris tend to quickly devolve into polarized arguments, not open exchanges where the intent is to have your opinions challenged [...]
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few [...]
A: Whatever someone is willing to pay for it. Not what it cost you to produce or acquire it. Not what you feel or believe it is worth. Not what you sold it for yesterday, last week, last month, or last year. After watching a series of comments on a “hey, here’s how to make [...]
Two things happened Wednesday that got me thinking about piracy, digital content, and advertising. The first was meeting Faris Yakob at Henry Jenkins’ Transmedia Storytelling class at USC. Yakob talked about his experiences incorporating transmedial approaches in his job as the EVP Chief Technology Strategist at McCann Erickson New York and gave this presentation about [...]
I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even [...]