This presentation is a high-level summary of how Brain Candy, LLC applies its Collaborative Property Model to entertainment content to support audience participation and value co-creation.
The model is incredibly flexible and scalable, and it generates new revenue streams for entertainment properties of many shapes and sizes (movies, TV, RPG, video games; new, dormant, active properties, etc.) by extending them through a collaborative framework.
The Collaborative Property Model is shaped to take advantage of the unique qualities of each entertainment property and to support the goals and concerns of content creators.
For one example of how the Collaborative Model was customized and applied to a new intellectual property, please check out the Building a Renewable Entertainment Franchise presentation; it summarizes the model used to build the fantasy world, Runes of Gallidon.
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