One of the questions posed to me when I guest Skyped into the Transmedia Vancouver Meetup regarded demographics and participation rates (i.e., is the traditional 90/9/1 rule still applicable in shared story worlds?). The next day I saw an article questioning this ratio, and I sent it to several ARG veterans and designers to get […]
Why are most ARGs serving only one term?
For a while, I’ve been curious why just about every ARG I’ve come across is a one-off experience, never to be revisited. I understand that most are funded by media companies seeking to promote other, revenue-generating content, so they have no desire to maintain the ARG experience past the launch of the core content (game, […]
The Battlefield of Parity and Portals
Two marketing examples (both in the video game industry) crossed my space this week. The first was something Simon Pulman brought to my attention: Electronic Arts’ “Community Challenge” to get 1 Million “Likes” on its Battlefield 3 Facebook page (see the details here). Basically, a hi-rez commercial will be released early if EA hits its […]