I recently watched Douglas Rushkoff‘s video presentation, “Whose Story is this Anyway? When Readers Become Writers” from the 2008 O’Reilly Tools of Change Conference. As Rushkoff points out, consumers of content often move from simple, passive consumption to an interactive mode over time. This leads to consumers using content in ways not desired or even […]
Building a Renewable Entertainment Franchise
I recently finished a presentation called “Building a Renewable Entertainment Franchise” for Brain Candy, LLC that discusses a new model for building and managing entertainment content/franchises. The presentation highlights the current challenges facing content owners in a digital age and touches on the more critical approaches to use when implementing this model. The renewable franchise […]
‘Building a Renewable Entertainment Franchise’
A summary of the Renewable Franchise Model developed by Brain Candy, LLC and used to build the collaborative commercial entertainment property, Runes of Gallidon.
Making of Gallidon, Part 8 – Yours, Mine, Ours
While the overriding driver for the Brain Candy team to start Runes of Gallidon was a passion for the concept of building a shared world collaboratively, we also acknowledged that at some point we would have to figure out how we could share revenue with Artisans. Ah, the wonderfully tricky, sticky issues with money and […]
Making of Gallidon, Part 7 – What’s in a Name?
Choosing a name for the world was an interesting experiment that involved not just finding something different, unique, and appealing, but also ensuring that we could get the URL for the domain and (hopefully) not infringe on an existing trademark.