A new Brain Candy, LLC marketing presentation that summarizes the approaches, philosophies, and framework considerations for co-creating value with audiences.
My Take on Disney’s Take180
I was recently invited to share my thoughts on co-creating value through collaborative entertainment with Disney’s Imagineering R&D department. Topics included creative collaboration, co-creating value with consumers, bridging fandom and canon, copyright, and (yes) transmedia (I’ve posted the presentation on slideshare). Given the company’s reputation for a heavy-handed approach to copyright enforcement, I harbored few […]
“Co-Creating Value through Collaborative Entertainment”
A presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models.
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]
‘Building a Collaborative Entertainment Property’
A high-level summary of how Brain Candy, LLC applies its Collaborative Property Model to entertainment content.