A presentation I made to Disney’s Imagineering R&D department about applying the principles of value co-creation to commercial entertainment models.
Stop telling/selling stories. Create Experiences.
I’ve been circling this concept for a while, mostly in the context of co-creating value with fans through a collaborative approach to commercial entertainment. The more I pushed around the word “storytelling,” the less I liked it. With a growing sense of discontent, I realized that the word connotes certain limitations that make it a […]
The Business of Collaborative Entertainment
I just finished C.K. Prahalad‘s latest book, The New Age of Innovation. Prahalad’s strategy writings are fairly standard M.B.A. reading (I consumed my share back in 2001), but none of his previous works resonated so deeply with me as this one. While Prahalad discusses many ideas in this book, one of his key concepts is […]
New Brain Candy presentation: The Collaborative Property Model
We just got a new presentation up at the Brain Candy, LLC shop that is a high-level summary of how we apply our collaborative approach to entertainment content (here is a direct link). The model is incredibly flexible and scalable, and it generates new revenue streams for entertainment properties of many shapes and sizes (movies, […]
‘Building a Collaborative Entertainment Property’
A high-level summary of how Brain Candy, LLC applies its Collaborative Property Model to entertainment content.